K-pop supergroup BTS will turn Seoul into a citywide festival to celebrate their upcoming comeback, highlighted by a large-scale drone show on March 20.
On March 16, the group released detailed program information for “BTS THE CITY ARIRANG SEOUL” (hereafter “The City Seoul”) through the global superfans platform Weverse. The citywide project will run from March 20 to April 19, bringing a series of events and experiences across the capital.
On March 20, the release date of the group’s new album “ARIRANG,” several major events will take place throughout the city. Beginning at 7 p.m., media façade displays will illuminate landmarks such as Sungnyemun and N Seoul Tower. Later in the evening, the sky above Ttukseom Hangang Park will light up with a drone light show lasting about 15 minutes starting at 8:30 p.m.
Gwanghwamun Square, where the event “BTS THE COMEBACK LIVE: ARIRANG” will be held, will also transform into a festive venue. From 7 p.m. on March 20 until midnight on March 21, large outdoor screens installed around the square will broadcast BTS comeback-related content.
A music light show will also take place at Dongdaemun Design Plaza and the Banpo Bridge Moonlight Rainbow Fountain. The program at Dongdaemun Design Plaza will run from March 20 to April 12, while the Banpo Bridge show will be held from March 21 to 22, offering visitors a romantic nighttime spectacle.
In addition to visual attractions, a variety of interactive activities will be available. Visitors to locations hosting “The City” programs — including Yeouido, Dongdaemun Design Plaza and Shinsegae Square — can take part in a “stamp rally” mission, collecting stamps as proof of their visits. The activity is expected to offer fans a fun way to explore different parts of Seoul.
From March 20 to 22, the event plaza at Yeouido Hangang Park will transform into a music-filled space. The “Love Song Lounge” will allow visitors to share and listen to music together, drawing particular attention as it connects to the global campaign slogan for the new album: “WHAT IS YOUR LOVE SONG?” The venue will feature interactive experiences centered on music, along with busking performances and photo zones.
From April 6 to 12, Exhibition Hall 1 at Dongdaemun Design Plaza will be transformed into “DDP ARMY Madang.” Meanwhile, from April 6 to 19, areas including Cheonggyecheon Stream and Yongsan Station will host the “Love Quarter” program, featuring media installations that bring the message of BTS’ new album to life through light and video set against city landscapes such as stone walls, stairways and tree-lined streets.
Detailed schedules and program information for “BTS THE CITY ARIRANG SEOUL” are available on BTS’ official Weverse channel and website. Some programs will require advance reservations. The “BTS THE CITY ARIRANG” project will begin in Seoul before expanding sequentially to major cities around the world.
Reported by Herald Muse Staff Writer Park Seo-hyun
Reviewed and edited by Herald Muse Team Leader Kim Hae-yeon
pshyun@heraldcorp.com
